Things I’ve done
I’ve worked with content for a long time. Here are some examples…
Client – National Trust
SEO optimised copy
Worked on IA, categories and created website header copy for all sections of the online shop:
https://shop.nationaltrust.org.uk/food-drink.html
New National Trust holiday cottages description copy:
https://www.nationaltrust.org.uk/holidays/cotswolds-gloucestershire/horton-court
I craft enticing and web-friendly new cottage and campsite description copy on an ad-hoc basis, aiming to give visitors a sense of the place they can stay and encourage bookings.
Longform content piece:
https://www.nationaltrust.org.uk/stories/why-do-places-mean-so-much
Conceptual copywriting:
Christmas brand concept for seasonal marketing campaign across the whole NT estate, including gift membership, fundraising, national and regional visit marketing, retail and food., with concepts for postal, web and email marketing.
Re-platforming
Booking and events of all National Trust events re-platforming to Eventbrite:
https://www.nationaltrust.org.uk/search?type=event
Client – Pontganol Cottage
Website for holiday cottage rental: http://www.littlewelshcottage.co.uk
Other work
English Heritage
Heritage Learning, a printed magazine for teachers and home educators
Lifetime Careers Publishing (Nord Anglia)
A number of books for the careers market
